JAMMU AND KASHMIR, India – Jammu and Kashmir Tourism Department and hoteliers in the Valley aim to attract more visitors this upcoming winter season, according to sources, with the addition of two new tourist destinations.
As winter sets in, the Jammu and Kashmir Tourism Department is mulling to add two more key tourist destinations to the same league as Pahalgam and Gulmarg ski resort, aiming to attract more footfalls to the region.
According to a report, the union territory has hosted around 1.62 crore tourists in the first nine months of the year – the highest in any year over the past several decades. Director of Tourism Fazl-ul-Haseeb said that special arrangements were being made to accommodate the rush this season.
“We are planning to go ahead with two-three roadshows as well as the Travel and Tourism Fair (TTF) for this month to woo the tourists from different parts of the country to the Kashmir Valley,” as Hindustan Times quoted.
The official highlighted that the department is mulling adding two picturesque destinations to the already list of key attractions for the first time this winter.
“Activities will be conducted in collaboration with Youth Services and Sports to attract the tourists further to the Valley,” the report quoted the Director as saying.
According to the report, the winter carnival, ice city and other related events being planned for this winter’s catch will take place at these two new destinations alongside Pahalgam and Gulmarg.
“If the other two destinations remain open this winter, it will help to give a further boost to the tourism sector in the Valley,” the report quoted him as saying.
Meanwhile, the hoteliers are hopeful of the massive tourist footfall this winter and said that at many places they have already announced concessions in rates to attract tourists from outside Jammu and Kashmir.