Business News: Travel Ball Organization Lady Dukes Inks 5-Year, Potential 7-Figure Deal with Texas-Based Company Teamwatch

Uniting technology with the fast-growing world of softball.

That’s the grand plan of James Lamar, the founder and CEO of the Lady Dukes softball club, and Rob Rogers, the organization’s Vice President of Corporate Partnerships, as the two fastpitch figures signed a deal Thursday night with Eric Clemons, the founder and CEO of Teamwatch, a tech company headquartered in Austin, Texas

Teamwatch, as it describes itself on its website, is a solution for “the way people manage sports and group activities. Coaches, administrators, players, and parents all over the country rely on Teamwork’s powerful but easy-to-use solutions for communication, scheduling, and real-time game sharing.”

Lamar, who oversees the aggressively expanding Lady Dukes program that now fields teams in 21 states, shared his thoughts with Extra Inning Softball shortly after inking the five-year deal.

“I am extremely excited about this new venture for our organization!” he began. “This will expand beyond the game of softball. We have a marketing team ready to hit the ground running and believe this seven-figure opportunity will change everything for us going forward. In 12 months, we won’t look the same—this will change everything and I can’t wait to get to work!”

The organization head also sees the partnering with Teamwatch as a way to tie all components in his softball organization together.

“Our new Teamwatch product is a cross-functional technology platform that provides complete in-house infrastructure—from organizational operational management, livestreams, in-game scoring and a soon-to-be released recruiting platform–that will marry several of our other technology platforms into one chassis,” the 18U head coach explained.

Available on iOS and Android, Teamwatch covers more than 24,000 games a month on its platform and the app’s live streaming and team management technology is available for more than 12 different youth sports, including deep stats and scorekeeping capability for baseball and softball.

Importantly, the framework of the agreement will provide NIL funds to Lady Duke athletes as they move into the next chapter of their careers.

“Teamwatch has committed to investing in college athletes,” Lamar said. “Providing resources that lead to opportunities and continuing success for our female athletes is vital in the current climate of women’s and overall sports today. In our sport alone, we have seen tremendous growth over the years, and we want to do all that we can to assure that growth remains a priority and is consistent.”

The tech company’s CEO echoed his new partner’s enthusiasm for getting the deal finalized and the relationship started.

“We are thrilled to be partnering with James Lamar and his high-powered Lady Dukes Softball organization,” Clemons stated.

“James brings a true dedicated approach to the development of his athletes, and we hope that our partnership can help connect more coaches and athletes to our new platform around the country, creating a competitive advantage for our Lady Duke athletes and their families.”

“It’s an incredible opportunity and we are excited to be partnering with such a forward-thinking organization.”

— Brentt Eads, Extra Inning Softball